I have a feeling it’s going to make me sound like a broken record if you’ve been around on my blog for a while but we are a family who love being outdoors. Whether it’s chucking it down with rain or blissful sunshine, we try and get outside as much as possible, and we do our best to make the most of the world around us. I think in part it helps that Eli is a very active child so we can’t spend too much time indoors as destruction and cabin fever would soon set it!
From a very early age Eli in particular has been fascinated with nature; his dream job is to become the next Steve Backshall and he is a whirlwind of facts if anyone even mentions about creepy crawlies or the wider mammal, reptile, marine and insect population in general. If it creeps, crawls, jumps, swims, walks, runs, slithers or moves in any way then he will be able to tell you something interesting about it. Meg is less keen on being outside, especially if it involves getting muddy but that doesn’t mean that we don’t nudge her along every now and then.
But along with this, both Meg and Eli do enjoy spending time on screens. Theirs is very much a generation being raised with gadgets, stuff that we just didn’t have access to when we were kids. And I will be the first to agree that it can be hard to find the right balance between screen and play time. Just recently in fact, and it is something I will be sharing about more in the near future so keep your eyes peeled, we have banned screens in the week and only allow Meg and Eli access on weekends. It was tough to begin with but we’ve seen so much creative play from them just recently that we know it has definitely been the right decision.
For that reason I am always willing to support any campaign or project which has encouraging children to get outside at its heart so when Sudocrem told me about their Play More Campaign I was very interested.
Sudocrem recently carried out research and found that children are spending around 45 hours a week in front of a screen and only 4 hours playing in the great outdoors. This year, they launched the Play More campaign with the help of Chris Packham and carried out further research looking at the relationship between children and insects. They found that a staggering 9 out of 10 children (89%) were unable to recognise a butterfly even though there is an abundance of native British insects, with around 27,000 insect species calling the UK home. Moreover, 51% didn’t know what a bumblebee looks like. And, surprisingly, 1 in 3 (29%) didn’t realise that bees make honey!
As part of the campaign, Sudocrem are also offering nurseries around the UK the chance to win a playground regeneration grant or a mural, which will be painted by award-winning artist, Joy Pirkle. They have so far helped hundreds of UK nurseries improve their outdoor area: https://www.sudocrem.co.
In addition, Sudocrem have put together some adventure kits, and I have one to give away to a lucky reader. The kits are worth £40.00 and include:-
- Play More T-shirt
- Play More Sun Hat
- Bug Pot
- Butterfly Net
- Magnifying Glass
- Trowel or Fork
To enter just complete the Gleam below. Don’t forget to vote for your chosen nursery either, it’s a fantastic opportunity and voting closes on 31.08.2018.