*This is a collaborative post*
Over the last couple of decades, the amount of people working more than one role in modern societies has grown by a huge degree. With money being tough for almost everyone, it makes sense that people want to earn a little bit more, explaining the freelance uprising which has been filling the internet with new job opportunities. Of course, though, when you’re already working hard, making your side-hustle look professional can be a surprising challenge. To make this easier for you, this post will be exploring some of the key elements of your business, and the tools and methods which can be used to improve them.
It’s hard to find a business in the modern world which is able to operate without a website. These tools have become so crucial to companies that even the smallest of ventures will have something to represent them online, and customers have high expectations for this side of your company. This makes it worth investing in a proper web designer to help you to build it. Websites like Freelancer make it easy to find someone who will charge affordable rates for their work, without forcing you to sign any long-term contracts which simply wouldn’t be viable for your business.
Your Contact Points
In the past, customers would usually get in touch with a business over the phone, via the post, or by popping into a physical store or office. Nowadays, though, this has changed, and you need to have a range of different contact methods available to your customers. A mailbox with forwarding can be used to solve the issue of a business address, saving you the costs of investing in an office. Along with this, you’ll also need to have email addresses, phone numbers, and even a live chat service which will enable people to get in direct contact with you. It can be easy to put people off of your company when you don’t have any way for them to talk to you.
Your Product & Presentation
Impressing a customer isn’t too hard, but it can be equally as easy to make them upset. Even as a small company, you need to make sure that the product or service which your offering is competitive with the options given by larger companies. Along with this, though, you also need to make sure that it is presented nicely. Branding is a big part of this, with template documents and emails going a long way to making you look more professional. It can also be worth investing some time and money into good packaging and marketing materials, as these are some of the first impressions people will have of you.
With all of this in mind, you should be feeling ready to take on the challenge of making your side-hustle look more like a big business. A lot of people struggle with this sort of effort, finding it hard to know what needs to be done when they are working to make themselves look more professional.